When the Project evolves

Occasionally, we get larger scale projects that involve us doing a variety of different designs for a client. When a project evolves, it is time to sit back down with the client and create new terms for the project agreement. One moment we are doing one thing for the client, next it turns into multiple print pieces, a logo refresh, and possibly other promotional items. (Similar to design firms) When working in print and design in the retail setting, most jobs are quick, ranging from one day to two weeks. It is important to know when a job evolves. This goes back to clear communication with clients. A brief and contract should lay out all the pieces to be created, a timeline, and should be clear to both parties.


Contracts are for a designer’s protection in cases when things evolve. This protection can range from clear expectations for the client to being paid the proper amount for our services. We had a recent client where it had started off as one design and the client began asking for more designs and I had to discuss with my other team members to inform them and communicate with the client. Instead of just a new banner for their business they then wanted us to update their logo, create flyers, and a few other print pieces. This taught me how it was important to have a contract and a brief so that way we knew as team:

 The goal of the designs

What was being designed

Final product specifications



The end goal for contracts I have learned is so that both parties have clear communication and that client gets what they need, and we are able to meet the those needs properly and are compensated fully. Knowing when a project evolves is important because a contract and brief will help keeping everyone involved on track to create the best design and a healthy business relationship with your clients.