Website Design
Brand Refresh Overview
Specialties Showroom is a high-end appliance retailer known for its personalized service, expert staff, and beautifully designed showroom experience. I worked with my team and the company to redesign the website with a goal of creating a luxury feel that reflects the quality of the products they offer and the service they provide. The site was designed to be minimal and clean, allowing the high-quality photography and appliances to take center stage.
Branding
Web Redesign
Logo
Refresh
Client: Colorado Mill Equipment
The Before
Approach
To capture the luxury and craftsmanship behind the products they carry, we took a minimal, editorial-inspired design approach. The layout was intentionally restrained, allowing space for the stunning product photography to shine. Typography, spacing, and visual hierarchy were carefully considered to communicate sophistication without distraction.
The Result
The redesigned site presents a refined, confident brand that elevates the showroom experience online. It communicates the quality of their products and service with clarity and elegance, positioning Specialties Showroom as a trusted destination for premium appliances.
Let’s connect
If you’re looking for a designer who’s organized, collaborative, and easy to work with, I’d love to hear from you. Whether you’ve got a project in mind or just want to start the conversation, reach out anytime.
sg.perk6@gmail.com
Based in Chicago Suburbs, available for freelance and contract work