Logo Design Approach

I start by learning about your brand—what you do, who you’re talking to, and how you want to be seen. That information guides everything moving forward.

Once I understand the direction, I create a set of original logo concepts that give us options to react to. From there, we narrow it down and go through a few focused rounds of revisions to get it right.

I also think about where the logo will be used—on a website, signage, packaging, or social—so it holds up in different formats and sizes. If you need variations, I can build those out too.

At the end, you’ll get all the files you need, plus a simple guide that explains how to use the logo design consistently going forward.

The goal is to give you a logo that’s clear, functional, and built to last.