Brand Refresh Overview

I worked collaboratively with the team to refresh Colorado Mill Equipment’s brand and website design, aligning it with their identity as a modern, US-based manufacturer. This included expanding the color palette, refining the logo, and applying clean, functional visuals across web and print layouts.

Branding
Web Redesign
Logo
Refresh

Approach

Their original identity leaned heavily on green, which limited flexibility and felt dated. To modernize the brand and the website design, I expanded the palette with industrial blues for a more balanced and versatile look. I worked collaboratively with the team throughout the process, ensuring the refresh aligned with CME’s values and goals.

With the updated logo as a foundation, I expanded their branding across key materials, utilizing their icon and industrial feel to add visual interest to all branding materials, such as the business cards and machine sell sheets. I incorporated clean lines, strong hierarchy, and intentional use of space to showcase technical content in a way that felt both accessible and professional. The visual language established through the rebrand carried seamlessly into these pieces, giving CME a more unified presence across print and digital communications.

The Result

The updated design created a cohesive, industrial-inspired brand that feels both professional and approachable across all touchpoints. It solved key issues with consistency and clarity, helping CME better communicate their capabilities, simplify complex information, and present a stronger, more credible brand presence to clients across both print and digital platforms.